What is real estate brokerage?

Real estate brokerage aims to facilitate the contractual process between parties and stimulate the real estate market. It differs from real estate marketing in that the real estate broker acts as an intermediary between the parties and undertakes to assist them in the buying and selling process. Additionally, they are responsible for transparency, legal mediation, and safeguarding the rights of the parties. Real estate brokerage and marketing are considered an essential part of the real estate and economic sector in the Kingdom of Saudi Arabia.

Real Estate Brokerage System Issuance in Saudi Arabia
The Real Estate Brokerage System was issued in the Kingdom of Saudi Arabia by Royal Decree No. (M/130) in 1443, which led to the cancellation of the regulation of real estate offices issued 40 years ago. This system helps to regulate the process of brokerage and real estate services, according to its provisions and necessary requirements, and provides specialists in the field with a corrective period of 180 days to regulate their situations. The system aims to increase the quality of real estate services and develop them in the Kingdom.
The importance of real estate brokerage for Vision 2030 in Saudi Arabia
The real estate brokerage system in Saudi Arabia is an essential part of achieving Vision 2030, as it plays an active role in stimulating economic activity and increasing sustainable real estate investments. Real estate brokers are also an integral part of the real estate system in the Kingdom, as they contribute to removing obstacles, improving the quality of real estate services, and helping clients find the ideal property.

The future of real estate brokerage and marketing in Saudi Arabia
The real estate sector in Saudi Arabia is expected to witness technological and professional advancements for real estate brokers and marketers. The market will develop advanced computer programs and electronic platforms for marketing, which will increase opportunities for real estate brokerage and marketing in the Kingdom. Additionally, the government will collaborate in providing facilities for investors in the real estate sector and developing infrastructure in major cities to attract more investments.

Increasing the Quality of Real Estate Services in Saudi Arabia
The Saudi government is making continuous efforts to increase the quality of real estate services in the kingdom. Several regulations and laws have been issued to improve the real estate and brokerage processes. The government’s efforts also include training the workforce in this field and ensuring the provision of necessary information and advanced marketing techniques, which contributes to making the real estate market in the kingdom more transparent and feasible.

The Difference Between Real Estate Brokerage and Real Estate Marketing
There are several terms used in brokerage and marketing, including “real estate brokerage” and “real estate marketing”. Distinguishing between these two terms is extremely important for people who want to buy or sell properties. The concept of real estate brokerage refers to the process of linking the seller and buyer in a real estate deal through brokers to facilitate the transaction and provide legal and financial procedures. At the same time, the concept of real estate marketing is related to attracting customers and encouraging them to complete real estate deals by innovatively using the available marketing tools and methods.